Excavator parts site rebuilt from brochure to lead system
Core product pages began generating steady inquiries after rebuild
Project overview
The legacy template site scattered product lines, specs, and cases across disconnected pages, making it hard for buyers to judge relevance within two screens.
01
Client background
An excavator parts exporter with a stable production line and established Western buyers, but a website untouched for years, relying mostly on trade shows and referrals.
02
Original problem
The homepage read like a brochure, product pages lacked specs, fitment lists, and use cases, the inquiry form was buried in the footer, and mobile experience was poor.
03
Actions taken
Rebuilt the IA with category navigation, core value, and a fast inquiry entry on the homepage; added specs, fitment lists, and application scenes to product pages; fixed mobile speed and baseline SEO tags.
04
Stage results
Eight weeks after launch, product page dwell time and form submissions both improved. Actual figures vary by baseline and are confirmed through diagnosis reports.
Delivery screenshots
Lessons learned
Machinery buyers rely heavily on specs and fitment data—page evidence matters more than visual polish for inquiry decisions.
Unresolved issues
A case page and technical document center are not yet built and are planned for the next phase.
Related services
Related industries
Questions
FAQ
Facing a similar problem?
Start with a diagnosis before committing budget to a full rebuild or content plan.